So, here is part three of my three part series on Pinterest for food bloggers. In Part 1, I joined several group boards. In Part 2, I used a pin scheduler to save time and get the most out of those group boards. And now, in Part 3, I’ve optimized all my pins for Pinterest:
Part of getting great shares on Pinterest is to post great content. Yes, I know that your blog has awesome content. The question is, does it appear awesome? Pinterest is all about beautiful images, and lots of them. In my case, this means that an appetizing food photo is going to do way better than a disgusting-looking one. I’ve been really trying to up my photography game because of that.
Another thing about pinterest images is that they should be long, and they should have text. One of my very highest performing Pinterest pins:
This one meets all the requirements. It (A:) Has text on the image telling what it is and grabbing a user’s attention, and (B:) Is long (my general rule of thumb is 3 times as high as it is wide)
I recently went through all of the recipes on my blog and optimized each one for Pinterest. Here’s an example of before and after:
As you can see, I made the pin longer and added text to the pin so that it shows up better in someone’s pinterest newsfeed. This went from being a pin of mediocre popularity to being one of my most popular pins.
One last thing that works well is to convert all pins to rich pins. According to what I’ve read on various sites, rich pins have been shown to perform significantly better than other pins…so see if it works for you! If you want to turn your pins into rich pins, here’s a quick post on how to convert to rich pins